What We Do
Product Development
Our Development Process
At TRUE BLUE, we collect marine plastic ourselves.
We carefully wash it clean, then sort it into a wide range of colors.
By selecting subtle variations in color, we create a rich palette that opens up many possibilities for design.
We shred the sorted plastic into chips.
One feature of TRUE BLUE’s process is taking these chips a step further: using a blender to turn them into finer particles for more delicate designs.
We then use a range of equipment to heat and mold the chips and powder into products.
Our Design Philosophy
Every day, we explore the beauty that is unique to marine plastic.
We pay particular attention to the colors and textures of the materials at the heart of every product, testing and refining them again and again.
This work has led to refined, high-quality materials such as the TRUE BLUE series, which gives new life to blue waste—the most common color among marine plastic—and the RIPPLE series, inspired by white foam spreading along the shore.
Ripple series
Every day, we explore the beauty that is unique to marine plastic.
We pay particular attention to the colors and textures of the materials at the heart of every product, testing and refining them again and again.
Delight series
Passionate colors with a vivid finish.
An energetic mix of particles creates a lively, expressive surface.
Fog series
A calm, monochrome collection.
A softly misted finish creates a distinctive atmosphere that feels both urban and elemental.
Fine series
Fine particles create a delicate beauty.
Available in a wide range of colors, this versatile material suits many different spaces and uses.
TRUE BLUE series
A collection that explores the many faces of the sea through marine plastic.
Creating ocean blue from materials that have drifted through the sea—an approach that is uniquely TRUE BLUE.
Contact
Culture
Listen to Surf Music on Records Made from Marine Plastic
We are developing records made from marine plastic.
Every day, we experiment with ways to turn waste that has drifted through the ocean into music that feels good.
Ride the Waves with Marine Plastic
We are developing surfboards with fins made from marine plastic. We want to create products that surfers will love and use as a symbol of ONE LOVE, ONE OCEAN.